2025 Digital Advocacy Center Content Awards
See below for our award-winning content content pieces for 2025.
This year’s categories include Best Policy-Maker Engagement, Sharpest Satire, Best Story-Telling, Best Tax Content, Industry Accountability Content, Vape/HTP Content, and Best Use of Data.
Winners hail from Argentina, Bangladesh, Indonesia, Kenya, Mexico, Philippines, South Africa, Ukraine, Vietnam, and Zambia.
Best Policy-Maker Engagement
Salud Justa
Instagram video series calling on individual poicy-makers to support policy change.
IYCTC
Instagram graphic showcasing proposed debate between youth champion and policymaker.
Philippines Smoke-Free Movement
Facebook graphic calling on advocates to play close attention to language being used by policymakers during the COP.
Sharpest Satire
SERAJ
Cheeky cartoon on Instagram pointing out need for increased tobacco taxes.
PLCPD
Cartoon on Facebook calling attention to the economic costs of the tobacco epidemic.
CISDI
Clever Instagram reel using popular Tiktok trend to bring attention to the affordability of tobacco products in Indonesia.
Best Story-Telling
CREA
Instagram reel featuring young peole talking about the need for higher tobacco taxes.
Anti-Tobacco Women's Voices
Video showcasing advocates discussing the need for the passage of the Law Amendment in Bangladesh on Facebook.
SOS
Instagram graphic comparing the number of fans at a sporting event to the number of children addicted to tobacco in indonesia.
Most Effective Tax Content
Salud Justa
Video montage on Instagram showcasing in person rallying for stronger tax increases in Mexico.
Master Chimbala Foundation
Facebook graphic series calling attention to the need for higher taxes in Zambia.
Most Effective Industry Accountability Content
LIFE
Visual on Facebook depicting the duplicitous nature of Big Tobacco's CSR initiatives.
PROGGA
Facebook graphic calling atention to the need to combat industry influence over government policymaking.
ILA
X graphic combatting misinformation from the industry, confirming that nicotine pouches are not harm reduction tools but are instead addicting a new generation.
Once hooked, youth move to other nicotine products. Nicotine is highly addictive. Many users who start with pouches graduate to other forms of tobacco, keeping industry profitable at the cost of public health.
— International Institute for Legislative Affairs (@IILAinfo) February 27, 2025
This is NOT harm reduction. This is harm expansion!#ExposeBATKenya pic.twitter.com/0tya004BjC
Top Vape/HTP content
FIC Argentina
Instagram reel featuring a doctor calling attention to the dangers of vaping.
Protect Our Next
Colorful Instagram graphic calling attention to the marketing of vapes near schools and universities.
CREA
Explainer Instagram carousel about the dangers of vapes in schools.
Best Use of Data
AER
Instagram explainer graphics showcasing the results of AER's study on illicit trade combatting industry misinformation.
PactPak
Simple graphic on X comparing cigarette price increases to wage gains, highlighting their increasing affordability in Pakistan.
Pakistan’s per capita income rose by 12.5%, but cigarette prices only by 2.7%. Tax hikes are necessary to maintain affordability reductions and support national growth.#IncreaseTobaccoTax pic.twitter.com/AbLifuIVYt
— Pledge Against Consumption of Tobacco (@PACTPak) April 4, 2025