2025 Digital Advocacy Year in Review

This year, tobacco control digital campaigns were bigger and better than ever. High-profile campaigns supported tobacco tax increases, fought industry interference, and took on vaping regulation worldwide. Click below to see more of this year’s highlights, including content and campaigns that moved the needle in every corner of the globe.

Training Excellence

Thanks to everyone who attended our DAC trainings this year. Hundreds of courses were taken in both live webinar format and via the course materials offered online. From AI to new digital platforms to social media community management, we explored a variety of digital advocacy topics. See the full list of courses we covered and download a special certificate recognizing the courses you completed here.

Campaign Excellence

2025 featured no lack of creative campaigns. From AI-created capybaras, youth TikTok contests, political cartoonists, and more, advocates across the globe pushed the envelope on how digital media can be used to support policy advocacy campaigns. Click through to learn more about some of the most creative and impactful campaigns from this year.

Influencer Creative Excellence

Influencer partnerships are more important than ever to successful advocacy campaigns. From medical students, to celebrities, to artists, trusted messengers came in many forms this year. Learn more about the top performing influencer partnerships and campaigns this year here.

Content Creation Excellence

We track content from over 30 organizations worldwide on Facebook, Instagram, Youtube, TikTok, and more. Click through to see our 2025 content awards winners in categories like Sharpest Satire, Best Story-Telling, and Best Use of Data. Get inspired for your 2026 campaigns, and see which content was honored in your country.