End of Year Campaign Awards

With increased interference from the tobacco industry, and a surprise and insidious push to lower the countries tobacco tax rate over the Holiday break, the Philippines coalition needed to come together quickly to change the conversation. They developed a content strategy that utilized strong and engaging connections with policymakers, content creators, cartoonists, media, health advocates, medical societies, youth leaders, and more. Just in the second quarter alone, the groups drove a combined 22 Million impressions, and nearly 1 Million engagements just on Facebook. To this date the Sin Tax Sabotage bill has still not been passed.