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Site Registration

  • Please describe a specific tobacco control policy you hope to use digital advocacy tools to advance toward passage or implementation in the next 6-8 months.

What We Will Cover:

This session will prepare organizations to anticipate and respond to industry attacks while maintaining healthy online communities. Participants will learn how to:

  • Develop a crisis response plan and strategic messaging to stay ahead of misinformation and opposition.
  • Implement proactive monitoring to protect campaigns and maintain credibility.
  • Identify and address false narratives, trolls, and online harassment with clear engagement policies.
  • Build supporter trust to amplify accurate messaging and strengthen advocacy efforts.

 

How This Helps Your Campaign:

Participants will learn how to develop a proactive crisis and content strategy, as well as clear policies for managing online engagement. These tools will help your organization communicate effectively, safeguard credibility, and respond to industry attacks and online opposition with confidence.