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Tuesday, July 29, 2025  at 9:00 AM ET / 14:00 UTC

Expanding Your Digital Footprint: Platforms for Advocacy

Join us for a hands-on training exploring the most up-to-date trends in social media and how advocates are using them to drive impact. While we’ll focus on LinkedIn and TikTok, we’ll also touch on other emerging platforms like Threads, WhatsApp, and Instagram. This session will feature a live peer exchange with tobacco control advocates sharing real-world examples and lessons learned from using these tools in the field.

Site Registration

  • Please describe a specific tobacco control policy you hope to use digital advocacy tools to advance toward passage or implementation in the next 6-8 months.

What We Will Cover:

  • Explore best practices and trends in using emerging digital platforms for advocacy campaigns—understanding the purpose behind each platform and how they can amplify your message.

  • Learn about paid advertising strategies tailored for platforms like TikTok and LinkedIn.

  • See real-world campaign examples that have successfully built momentum and reached new audiences.