Digital Advocacy Fundamentals

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Who Should Take This Course
This program is designed for organizations who may not have considerable digital experience on staff, but are actively using digital advocacy tools in their campaign work. Ideally, they will have a dedicated social media campaigner, and be working on a website, a Facebook page and/or a Twitter account. Organizations that have the following characteristics are ideal potential trainees:

  1. Have dedicated communications staffing capacity within their organization
  2. Are actively working on a campaign policy objective to pass or implement a tobacco control policy in the next 6- 8 months
  3. Are strong offline advocates but are hesitant about digital because they feel they do not understand it
  4. Are amplifying their existing social media capabilities to include digital campaigning

When Is the Course Offered
This course was last offered in June 2018.

Course Materials
The course can be taken at your own pace based on you and your organization’s training needs. We will however, be focusing on one lesson per month. The first lesson will look at strategic planning, the second on Facebook, Twitter and content best practices, and the third on campaign tactics & evaluation.

Download Course Curriculum (pdf)

What You Need to Be Successful in This Course

At least one staff member who will 50% of their time on digital advocacy work.
  Each month we will cover one lesson with 3-5 modules. Each module should take roughly 2-3 hours to review and complete the assignment for.
  Commitment from your organization’s offline campaign team and communications staff to integrate digital campaign work.

What You Will Accomplish
At the end of the training, you should be able to design and implement a complete digital advocacy campaign to complement their offline advocacy efforts.

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